Non-Teaching Staff Jobs vacancy notification announced by Prathyusha Engineering College, Thiruvallur, Tamilnadu Officially for the 2022-2023 academic year. Eligible candidates may apply through Eamil.
Post Date: 3rd February 2022
Name of the College: Prathyusha Engineering College
Opportunity to serve and learn at to be successful in your career at PEC.
Website: www.Prathyusha.edu.in
Job Title :
Digital Marketing – Social Media Marketing (SMM) Specialist
Responsibilities
- Develop digital media strategies with business goals aligned with the company’s vision.
- Create digital content including websites, blogs, articles, animated explainer videos, etc.
- Establish our online presence and create brand awareness.
- Run day-to-day social media and search engine optimization audits to ensure best practices are being used.
- Maintain SEO regular keyword research and other best practices.
- Create a unique brand identity online.
- Create visual concepts for promotional activities.
- Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
- Test and optimize various PPC strategies
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- Lead Generation and Content Research and Analyzing trends,
- Conceptualize and execute campaigns for targetted traffic
Job Requirements/ Qualifications:
- Bachelor’s degree in communications or Engineering or marketing, or a related field.
- Experienced in Digital Marketing activities like Social Media Marketing, Content and Multimedia Creation, Google Webmaster Tools, Google Ads,
- Certification is Google AdWords and Analytics is preferred
- Content Creation / Graphic Designing / Post creation / Video editing / Ad creation
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Experience using various analytics software.
- Working knowledge of HTML and CSS.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Ability to work in a fast-paced, high-pressure environment.
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
Experience:
- 1-3 years of social media experience including planning and managing content
Tools (Preferred)
Keyword Planner, Moz link Explorer, Tubebuddy, MailChimp, Manychat, Ubbersuggest, AllHashtag, hootsuite, Facebook CreatorStudio, Canva, Google Analytics
Platforms:
Facebook |Instagram|Twitter |Youtube |LinkedIn | Google+ |Pintrest |Google Ads
Job Type: Full-time
Apply Mode: Email
How to Apply: Eligible and Interested candidates are requested to send your Curriculum-Vitae with photo by Email [email protected]
Reference: Official Advertisement
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